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Flooring Questions? |
The ineffectiveness of "cat and mouse" games between customer and Flooring dealer can often create an undesirable result. We have found that presenting "needs" in a straightforward manner to your dealer is far more effective and will likely result in you being much more satisfied with your flooring purchase. When you are headed to the store we suggest that you arm yourself with specific thoughts on what you wish to accomplish with your purchase in the following categories:
We will elaborate more in other areas of this site on how to honestly acquire the answers to these questions for yourself.
Of the above categories the two that end up usually being the "sticking point" are The last 2 (years of use and budget) so we would like to focus on those for now.
Common things we have heard from customers over the years are "I want the best product that will last MANY years, and I want it at the Lowest price." ( has anyone heard or said this one before?) The problem with this approach is that the two actually contradict each other. We as Americans have grown accustom to good value because the very nature of our economics almost ensure it, but make no mistake in today's world it is much more important to be an educated consumer who can recognize the difference between the best price and the best value than the guy who scared the inexperienced salesperson (or the desperate one who just needs to make a sale to pay his/her bills) into giving them a "lower price."
The main reason this doesn't work is because like every other industry the flooring industry offers a vast range of product qualities. Because of this what may tend to happen is that the salesperson may "sell you a price" rather than the "right" product for your application. This is honestly one of the biggest problems we have faced daily for as many years as I can remember.
The cat and mouse we refer to in this article is when the consumer is withholding part or all of the truth about what their needs and wants are, and the salesperson is withholding crucial and truthful product information about performance in order to "hit a price" that will motivate the customer to purchase. (or worse yet doesn't actually understand it themselves, which is one of the reasons we are here!) This game creates a level of distrust on both sides that results in many flooring transactions not meeting the customers expectations.
We suggest that as the consumer you think carefully about "WHO" you can trust to be honest and straightforward with you and to have the knowledge to know what is the best product for your application. (Be careful here as the most recognizable name or the one with the biggest advertising budget does NOT constitute the best choice in many cases). and THEN discuss openly with that dealer what your needs are and work with them to get a good value on the "RIGHT" package for your project.
Selecting a reputable flooring dealer can be challenging, but we know all the insider tricks and will help you decide who is best suited to meet (or hopefully exceed) your expectations.
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